Content Creator + Digital Jack of All Trades
RESUME
Skills
Content Creation Social Media Management Graphic Design
Production Branding Photography Videography Video Editing Art Direction Creative Direction Consulting
proof I'm legit
NINA IS ON LOCATION
freelance // 2011 - current
Specializing in photography, videography, video editing, content creation, social media and graphic design. Most recent clients have been short form video editing and pre-production for YouTuber Travel Deeper with Gareth Leonard, content creation for @JaimeSchmidt and UGC for @HydroH20Flask. Cool projects I’ve been a part of: videography & photography for @Brock11Johnson, Art Direction for REIGN Storm, label re-brand for TapShack Kombucha, design for Rufus du Sol's Mate Maker Hard Kombucha, and branding and label design for Bucha Whole Fruit Hard Kombucha.
THORN BREWING CO
creative director + design (remote) // may 2020 - 2024
Designed 250+ beer labels, packaging, posters, social media graphics, merchandise, pitch decks, and sales collateral. Responsible for the visual style and imagery for the Thorn brand. Main point of contact for print. Creative lead for marketing campaigns and concepts. In house videographer/video editor/photographer/content creator for the brewery’s social media outlets.
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marketing director (remote) // march 2019 - may 2020
- Created all designs for POS, social, limited can releases, core cans, and all in-house marketing collateral
- Managed all content and marketing needs for all three tasting rooms
- Created monthly campaigns for limited can releases
- Created an ambassador program from the ground up
- Helped with the launch and opening of Thorn Mission Hills
- Manager of relations when it came to brand networking and event elbow rubbing
- Designed and currated weekly mailchimp updates/campaigns
- Managed all social media; ad spend, scheduling, replies, content creation, and campaigns
- In house videographer, video editor and photographer
- Completed a full website overhaul + official website updater
- Collaborated with global markets to strategize marketing in Japan and Mexico
- Marketed the launches into several new territories across 5 different states
- Helped coordinate events and supports promotion of said events
- Organically grew IG from 25k to 31.2k in 8 months
- Launched first Low-Carb IPA, Treading Lightly (named the beer, and designed can), collaborated with Lululemon, local gyms and other fitness and wellness centers. Designed an audience specific ambassador program that targeted health and fitness + keto dieters
- Avid Asana & Basecamp user to stay organized and efficient with time management while working remotely
GREENSPOT SALAD CO
marketing director (remote) // 2015 - oct. 2022
Product + content photography, videography and editing. Created all copy, scheduled and managed all posts for Instagram, Facebook and TikTok. In addition to social media, I designed all marketing collateral, print/digital menus for all 3 Greenspot locations + managed Facebook ads, marketing, weekly newsletter campaigns, GMB, weekly newsletters, website updates viv WordPress. Helped with the opening of their third location and contributed to the launch of The Greenspot App.
FIT ATHLETIC CLUB
social media + creative director // 2015 - 2019
- Managed social media for all five club locations: Instagram, Twitter, Facebook, LinkedIn, YouTube, and Yelp
- Facebook ads + Facebook Manager
- Organically grew our Instagram following from 2k to 11k
- Collaborated with influencers and local companies for cross promotions and events
- In house graphic designer: Designed all print design including banners, flyers, posters, takeaways, business cards, mailers, etc + in addition to all digital content for social media and our website
- Hands on with printing process from beginning to end
- Updated website via WordPress
- Coordinated models, scripts, and directs all photo/video shoots
- In house photographer/videographer & proficient in video editing with CC Premiere
- Worked hands on with 50+ employees/multiple departments to create individual marketing content
- Assisted with weekly newsletters via MailChimp
- On site Marketing Manager: Visiting all three gym locations weekly to check in with General Managers and team members
- Helped on-board all new Personal Trainers
- Met weekly with Marketing Consultant & CEO to go over GoogleAds, Google Analytics, SEO, CallRail and Crazy Egg
- Assisted with events and Fit Member Happy Hours
- Created quarterly campaigns for brand and different sale promotions
- Made due with a modest marketing budget
- Proficient in fire fighting, high fiving, drinking capias amounts of coffee and keeping a silly and fun attitude within the workspace
DECOBIKE SAN DIEGO
creative director + design // jan - aug. 2015
In house graphic designer for San Diego’s bike share program. Re-created and rebranded all marketing materials such as flyers, brochures, station maps, stickers for the bicycle baskets, fenders and kiosks. In addition, managed all means of social media, helped with events and directing photo shoots.
LUXVT (luxury virtual tours)
graphic designer // 2014 - 2015
Created custom marketing pieces such as 2-12 page brochures, table tents, DVD designs, business cards, multi-slide presentations, listing mailers, and for sale signs. Managed private client’s Zillow, Craigslist, Postlets account, and WordPress.
book smarts
2010-2014
SAN DIEGO CITY, SAN DIEGO CA
[2009 - Spring 2014 // AA in Graphic Design]
CABRILLO COLLEGE, SANTA CRUZ CA
[2008 - Spring 2009 ]